All effective software case studies have four key sections. These are the introduction, the problem and solution section, and the results section. Each of these sections provides valuable information that will help your prospects make an informed decision about whether or not they should use your product. In this blog post, we will discuss why it’s important to include all four of these sections in your case studies, as well as how you can put them into practice around your own software product!

Introduction

The introduction should provide a brief overview of the customer you worked with on the project you are discussing. It’s great to use this section as an opportunity to discuss why your prospect might be interested in reading it, what their pain points are that your product could solve, and any other information that would help convince them to give you more time. You also want to include some basic stats about your customer here – like their industry or company size, or even who they are serving.

Problem Section

In order for people reading through these case studies to feel like they’re getting the full story, you need to include this section. Here’s where you want to talk about their pain points. The most important thing to remember is that you need to qualify and quantify the problem for everyone reading.

This is the section where the Business Value Consultant (BVC) you are working with can really provide help. Turn to them to learn more about the biggest pain points your customers are facing, and to understand how to convey that messaging within your software case studies. BVCs have the experience to know which numbers to share that will show the full value of your software product.

Solution Section

In addition to the problem, you need to include how your product solves their problem (or problems!). It’s important that you really demonstrate what sets your solution apart from others on the market – so be sure to use stats and numbers wherever possible. Even better if those numbers are monetary! This is a major point where BVCs can help, too.

Results Section

The results section should give readers an idea of what your product has achieved for past clients. You want to be sure you’re giving them a variety of statistics here, like the number of people who signed up or how much money they made! If possible, do some research on competition and include that in this section as well – it will help solidify why your company is better than theirs. Be sure not to leave any gaps about what makes your product so successful!

– “The Results”

-“What are X Company’s main benefits?” ­­>(list the advantages and features that your product offers here, including their respective pros and cons) ····(explain why this is an advantage)

– “How have we solved this issue for XYZ company?” (explain how)

Consult with your BVC for the Results section as well. Tie together the data from the Problem-Solution section with Results to communicate the full journey of the software case studies.

If you’re a software company, it is likely time to start creating software case studies with all four of these key sections. These are the introduction, problem, solution, and results – each of which provides valuable information that will help your prospects make an informed decision about whether or not they should use your product, plus these case studies can position your company as a successful leader in the software industry.